Instagram carousel posts are one of the most versatile tools you can use to achieve your business goals.
With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!
To help you get started, here are 11 creative ways to use Instagram carousel posts for your business:
How to Use Instagram Carousel Posts #1: Promote a New Product
When you’ve got an exciting new product launch to share, sometimes a single photo post just isn’t enough.
Maybe you want to share product variations, like different colors or styles, or perhaps there are some minute (but important!) details you want to show off in your post.
Which is where Instagram carousel posts come in handy.
Carousel posts are a great way to share more pics, close-ups, and variations with your audience, allowing you to showcase your new product in all of its glory.
Take for example, Everlane — as part of their launch for their latest jumpsuit, they used a carousel posts to share several photos of it being worn in everyday scenarios, from work to play!
Not only does this allow their audience to get a deeper look at the quality of their products, but it also makes them feel more relatable — which is a great way to encourage more conversions.
And you don’t just have to have a physical product to capitalize on the value of carousels. At Later, they use carousel posts to jump into the details of our technical product releases.
The result? A highly visual slideshow that’s super easy to digest.
Whatever your product, carousel posts provide a great opportunity for you to celebrate the details of your new product with your audience.
How to Use Instagram Carousel Posts #2: Share a Before and After Reveal
We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs.
And there’s something so satisfying about a swipeable reveal, and Instagram carousel posts are one of the best ways to deliver a good before and after post.
But recently, we’ve spotted a huge wave of before and after reveals of photography edits.
Thanks to the rise of Lightroom presets, and tons of other great photo editing apps, brands, business, and influencers can take advantage of carousel posts to show off their digital edits.
Whether it’s a physical makeover or a digital one, before and after reveals can spark a sense of curiosity in your audience — which can mean more scroll-throughs on your Instagram carousel post.
This is a win-win, as not only is your audience connecting with your content, but the Instagram algorithm could recognize this extra engagement and boost your post!
How to Use Instagram Carousel Posts #3: Provide Personalized Recommendations
Thanks to Instagram carousel posts, it’s easier than ever to create content that is targeted to a range of audiences — increasing both your reach and your engagement.
For example, SPF skincare brand Supergoop! uses carousel posts to provide several location-based SPF recommendations.
By using carousel posts in this way, Supergoop! are providing super-localized advice, without alienating their wider audience.
This type of hyper-personalized post is often used to provide bespoke recommendations for different skin types, age groups, and personality types.
Fenty Beauty really optimizes this technique by sharing horoscope-themed carousel posts aligned with their latest beauty launch, which have racked up over 180k likes!
TIP: Invite your audience to share their recommendation or tag a friend in the comments for an added engagement boost!
How to Use Instagram Carousel Posts #4: Share Brand Stories (Without Ruining Your Aesthetic)
Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed.
The trick? Just make sure your first carousel photo is aligned with your Instagram aesthetic, and then you’re free to add almost any photo — no matter how grainy — to your post.
This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting.
Check out how Chupi’s founder shares a throwback that shares her company’s journey.
Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in.
These are all great ways to build a stronger connection with your audience — and can really serve to humanize your brand on Instagram.