How to Use the New Challenge Sticker on Instagram Stories

Social media challenges have been hugely popular in 2020 with everyone from Drake to the cast of Friends jumping on the trend.

But coordinating a social media challenge isn’t always that simple. Do you have to wait for a nomination? Are there other ways to join in? And how do you nominate other users?

The new sticker streamlines all of these steps! Here’s everything you need to know:

How to Use the New Challenge Sticker on Instagram Stories

How to Use Instagram’s New Challenge Sticker

From #FliptheSwitch to #TrickShot and #DontRush, 2020 has been the year of social media challenges — and not just on Instagram! TikTok has also been hugely important in driving the challenges trend.

But the biggest driver has been… well, quarantine life.

As more and more people stay home to flatten the curve, social media challenges have blown up as a way to stave off boredom while having fun with friends and family.

But until now, there hasn’t really been a “standardized” way to give and receive nominations for challenges.

But Instagram’s new challenge sticker could change that!

Now if you see a challenge you want to participate in while scrolling your friends’ stories, you can join instantly by tapping on the sticker.

Doing so will bring you to the Instagram Stories camera where you can record your challenge and then nominate a few friends — it’s as simple as can be.

Here’s how to use the new challenge sticker for Instagram Stories:

Start by opening the stories camera and recording your challenge. Once you’re done recording, open the stickers tray and tap the challenge sticker.

instagram challenge sticker

Next, type in the name of the challenge (you can also browse through Instagram’s challenge database by typing in keywords like “don’t rush”).

instagram challenge sticker

Finally, nominate a few friends by tagging them directly in the story.

instagram challenge sticker

And that’s it! Anyone you tag in your story will be notified by DM and they can either re-share it to their own stories or tap the sticker to attempt the challenge themselves.

Note: If you come across a story with a challenge sticker being used (and you weren’t tagged in the story!), you can tap the sticker to browse through other people’s challenges or you try the challenge yourself.

challenge sticker

Are you a fan of the new challenge sticker for Instagram Stories? Let us know what you think in the comments!

5 Legal Marketing Mistakes that Kill Growth (& How to Avoid Them)

Marketing is the lifeblood of your law firm. Planning, building and executing an effective strategy will be the biggest driver of new traffic, leads, AND cases to your law firm.

In today’s digital landscape there’s no shortage of marketing channels. With so many options, it’s hard to know where to allocate budget for the highest ROI.

While there is no single marketing roadmap for a legal practice, there are specific strategies to leverage and potholes to avoid. And, the latter is the topic of this post.

We’ll highlight 5 marketing mistakes that cost law firms a lot of time and money (and how to avoid them).

1. View Marketing as an Expense vs. Investment

Your marketing budget should never be viewed as an expense. Full stop.

Marketing is an investment in the success and future of your firm. The end goal should be new clients and the creation of a sustainable revenue channel.

Dips in ROI are often met with budget cuts. But, before you pull out the hatch, re-evaluate where and how the firm is spending marketing dollars each month. A reallocation of funds is usually all it takes to grease the wheels and immediately grow the bottom line.

Monitoring channel performance doesn’t have to be expensive or time-consuming. For example, we’re able to pull in all the KPIs from Google Analytics and populate them in a free Google Data Studio template:

This allows our clients to log in and get a real-time view of traffic, lead and conversion performance.

Want to know which channels will give your firm the greatest ROI? Get a free digital needs assessment here.

2. Fail to Watch the Competition

Don’t reinvent the wheel. When it comes to sourcing content topics that resonate with your target audience, leverage the heavy lifting already done by the competition.

Below is an example of how a larger law firm would use Ahrefs’ Content Gap tool to find a term competitors are ranking for, but they are not.

Go to the Site Explorer and enter your domain. Click on the Content Gap link on the left side of the page:

You’ll see a page where you can enter up to 10 different competitors.  Make sure the toggle “at least one of the targets should rank in the top 10” is checked. This will help surface more relevant results:

Knowing what keywords direct competitors are ranking for, that you are not, will highlight critical gaps in your overarching content strategy.

PPC

The step above will help you identify new areas where you can be getting more organic traffic. But, you can also use competitor insights to build more profitable PPC campaigns.

Drop a competitor’s domain into SEMrush and you’ll get a list of all the keywords they are bidding on in the AdWords auction, along with the ranking position, monthly search volume and a bunch of other data points:

The ad copy they are using to win the click:

And landing pages used to convert traffic into cases:

These insights will save you time, and help reduce wasted ad budget.

3. Don’t Have a Localized Marketing Strategy

Two-thirds of people looking for an attorney start their search online, and 70% of those people will only engage attorneys listed in the top three local results:

What does this mean for your firm?

If you aren’t showing up on the map, a few things happen:

  • You’ll lose clients to the competition.
  • Leads dry up every time PPC campaigns get paused.
  • Client acquisition costs increase.
  • Profitability suffers.

Bottom line: showing up in the maps is the backbone of your local search presence and critical to generating a consistent stream of qualified case leads each month.

Ranking in the maps is outside the scope of this post, but we will put together a comprehensive 8-step framework for how we land clients at the top of the maps.

4. Neglect Online Reputation

97% of consumers read online local business reviews, and 85% of consumers trust reviews as much as a personal recommendation.

Even if you rank highly for the right keywords, a poor online reputation will derail it all:

The social proof that comes with a high number of quality reviews will differentiate your practice, build trust, and win clicks in the search results.

88% of consumers form an opinion by reading up to ten reviews. Having an automated system in place to request reviews from clients immediately following a positive interaction is essential to building a winning reputation.

Want to build a better online reputation? Find out how Virayo’s proprietary review platform can 5x your positive review count in 60 days here.

5. Fail to Take a “Mobile-First” Approach

On March 26, 2018 Google officially announced crawling, indexing, and ranking systems would no longer be using the desktop version of a website’s content to rank pages.

Sounds complex, but it’s actually pretty straightforward. This image provides a simplified explanation:

(Source)

If you see a message like this in your Search Console account, mobile-first indexing has already been enabled for your site:

Google states that “mobile-first indexing means the Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for.”

Mobile searches now outnumber desktop. BrightEdge reports nearly 80% of all keywords, and 47% in the top twenty positions rank differently between mobile and desktop SERPs.

It is more important than ever to have a responsive, fast-loading site that provides a great user experience across all devices.

You can run a basic check now using Google’s free mobile-friendly testing tool here:

# New Leads: A lead is an unqualified prospect that’s starting to show buying behavior. There are different types of leads (MQLs and SQLs).

We’re typically more interested in increasing the volume of SQLs for law firms (i.e. someone who has shown strong buying behavior and has been vetted by marketing and sales for the next sales stage. Think: someone who filled out a form to set up a free case consult)

Cost-Per-Lead – How much money are you paying for each lead. Critical to understanding marketing channel ROI.

Opportunities: A sales opportunity has been qualified, contacted by sales and shown a direct intent to do business with you.

Opportunity-Close-Rate – Leads and opportunities are great, but if none of them close its all for nothing. This metric will give you insight into the overall lead quality and sales pipeline performance.

ROI – Saving the most important for last. The number on the left side of the ratio needs to be higher than the one on the right. If it isn’t, you’re losing money.

Knowing which campaigns are driving the highest ROI will allow you to properly allocate budget to scale the growth of your law firm.

Top 5 mistakes small businesses make when choosing a marketing agency

The modern business environment is complex and challenging. Business promotional concepts like digital marketing and online advertising were once considered a domain for the big players in the business world. However, today, they are equally valid for small businesses and startups. Small business marketing is essential to compete in a thriving market place.
Small businesses need to choose a marketing agency for efficient and cost-effective digital marketing and online advertising. However, they need to be cautious. Incorrect selection can lead to ineffective and cost-prohibitive digital marketing and online advertising. As a small business owner, be wary of these top 5 mistakes that small businesses make when choosing a marketing agency:

1. Lack of research and ill-defined marketing objectives.

This is the most severe mistake on the part of a business owner when looking for a marketing agency. You need to have your homework done beforehand. Even the smartest marketing agency will work around its strategies around your expectations. You need to prepare a clear and concise brief about what you want and what should be your business end state through successful digital marketing and online advertising.

2. Saving money at the cost of quality.

Budget is always an issue with small businesses, and it is smart to save money where they can. However, this can be a grave mistake when it comes to choosing a marketing agency for digital marketing and online advertising. Digital marketing and online advertising are required to bring your sales. A low budget marketing agency most certainly lacks the essential tools, expertise, and outreach for a converting marketing campaign. Most of them never cater for competition research, brand enrichment strategies, design uniqueness, and lead conversion. You spend less with such marketing agencies but gain nothing.

3. Looking for a local marketing agency.

This can be a grave mistake if you are unsure of the quality of the digital marketing service they provide. Just because you have physical access does not mean that it will ensure quality digital marketing for you. It is essential to understand that digital marketing and online advertising by marketing agencies can be effective even if you have only online access to them. Research well before you outsources your digital marketing to any company. Never fall for a local brand when you have a better offshore choice at competitive rates.

4. Don’t fall for claims and promises that are too good to be true.

If some marketing agency promises you fantastic targets at an unbelievable price, then you are in for a scam. There are defined costs of digital marketing and online advertising. A marketing agency can only cut their profit margin by offering low prices to bring in business. Impossible pricing means usage of black hat tactics or fake marketing success statistics. Your business will never go far with these tactics.

5. Overlooking experience, rapport, and customer feedback.

It is not unusual for small businesses to be impressed by flashy presentations. However, such impressive displays are not a substitute for effective digital marketing. So, how to check the validity?
Every marketing agency has an online presence. You can always find online references and customer reviews on their past performance. Choosing a marketing agency without a proven track record and positive customer reviews is a mistake that could cost you more than you think.

Instagram Checkout: Everything You Need to Know

Instagram Checkout was first released in 2019 to just a handful of mega-brands in the US and after a year of beta testing, we could soon start to see it in our feeds worldwide!

The Checkout feature allows users to make a purchase without ever leaving the Instagram app — creating a streamlined, 2-tap process to converting Instagram followers into loyal customers.

To help you prepare, we’re taking a deeper dive into the benefits of Instagram Checkout. Plus, we share 5 top industry tips to drive maximum sales with this new feature!

Everything You Need to Know About Instagram Checkout

What is Instagram Checkout?

Instagram Checkout lets users buy products from brands *directly* on Instagram — without leaving the Instagram app!

With Instagram Checkout, customers can tap to view a product from a shoppable post and then continue to the payment process, all within Instagram! All they have to do is enter their name, email, billing information, and shipping address the first time they check out.

Checkout first launched in March 2019 with just 26 brands (including ZaraRevolveWarby Parker, and Nike) making up the original beta test group.

Fast-forward 12 months and hundreds of brands across the US are now trialing the new checkout feature — with huge names like SoulCycleSteve Madden, and Hollister in the mix.

But Instagram Checkout isn’t open to all brands and it’s currently only available to shoppers based in the US. However, given Instagram’s recent progress in the e-commerce space, it’s likely we’ll see this feature continue to roll out across the US (and beyond!) in the not so distant future.

Speaking to Glossy, Dan Gardner, CEO of digital creative agency Code and Theory, explains that  as more businesses gain access to the feature, the more successful it will become.

“If the [in-app Checkout] feature rolls out to everybody, it will have some level of success. Consumers will get more used to it and [brands will] see a bigger lift happen. Brands won’t necessarily replace [their] own e-commerce channels with Instagram Checkout, but it will be another meaningful way to convert,” said Gardner.

Mike Karanikolas, co-founder and co-chief executive officer of early adopter Revolve, shared how Instagram Checkout has been a success for the brand so far, but isn’t currently a big part of the company’s business.

“We’re excited about the long-term opportunity of it,” he said during the brand’s fourth-quarter earnings call in February.

Instagram has also already made it possible for a select number of influencers and content creators to drive sales through checkout on behalf of brands — creating a complete e-commerce marketplace.

With Instagram’s Shopping for Creators feature, influencers and content creators can now add product tags from their brand partners to their Instagram posts and stories that users can tap on and pay for directly within the Instagram app.

There currently is no affiliate model in place for influencers driving sales on behalf of brands through Instagram Checkout — but savvy influencers and creators are likely to be charging more for this extra level of product endorsement.

With over 200 million users visiting at least one business profile every day, and 83% of users discovering new products and services on the platform, it’s no surprise that Instagram is making moves to connect the dots between brands and shoppers.

And while Instagram is still in the process of rolling out some of these features, the future looks promising for brands, businesses, and influencers looking to make sales with Instagram Checkout!

What Are the Benefits of Instagram Checkout for Business

There’s no doubt that Instagram Checkout comes with a ton of benefits for businesses and brands on Instagram, and even more so if you’re an early adopter of the feature!

The ability to drive your audience from browsing to purchasing in just a few quick taps can have a huge impact on your conversion rate as it creates a seamless experience for your customers.

Plus, early adopters of Instagram Checkout can benefit from all of the extra exposure opportunities within the Instagram app.

For example, when users click on the “Shop” tab from the Instagram Explore page, there are various curated edits that showcase products from Checkout-enabled brands.

Instagram’s new @shop account (with over 200K followers) also features brands that are embracing Instagram Shopping tools — creating a huge opportunity to reach potential new customers.

However, despite such obvious advantages, Instagram Checkout might not be for everyone.

For some, Instagram’s transaction fees may be a cause for concern. According to their Business Help Center, the selling fee is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

And Instagram Checkout can also mean brands lose out on valuable customer data (such as emails) as all communications are handled by Instagram rather than the brand directly.

Luckily, there are additional ways to drive traffic and make sales on Instagram!

For example, the link in your bio is super easy to find and readily clickable, making it one of the most valuable traffic-drivers on your Instagram profile.

And the good news is, with Linkin.bio by Later, you can turn your whole Instagram feed into a clickable landing page that updates with every new post you share.

drive traffic from instagram

This means you can share multiple links to your products for every Instagram post you publish.

Should You Switch to an Instagram Creator Profile?

Wondering if you should switch to an Instagram creator profile?

In late-2018, Instagram announced that it was rolling out a new kind of Instagram account, created specifically for their MVPs: Instagram influencers and content creators.

Instagram creator profiles are similar to business profiles, offering users exclusive features, analytics, and more.

But there are some big differences too!

In this post, we explain how to set up an Instagram creator profile and look at the pros and cons of making the switch: 

Should You Switch to an Instagram Creator Profile?

What You Need to Know About Instagram’s Creator Profile

Instagram influencer marketing is big and getting bigger — in fact, according to AdAge, it now accounts for at least $2 billion in annual marketing spending in North America.

But it hasn’t been without its hiccups.

Before Instagram announced its new creator profile, influencers had to use business profiles to access their account insights, call-to-action (CTA) buttons, and more.

What they lacked, however, were features like advanced growth insights and tools to monetize their Instagram content.

Ashley Yuki, an Instagram product manager, acknowledged this in a 2018 interview with The Hollywood Reporter, stating that the idea behind Instagram’s creator profile was to “create this space where we can now start to specialize the experience for the needs of creators.”

By switching to a creator profile, influencers and creators would get access to flexible profile controls, simplified messaging, and more growth tools.

instagram creator profile

But is this actually the case? Are the features worth making the switch?

Read on to find out!

Instagram Creator Profile Feature #1: More Growth Tools

One of the biggest concerns for Instagram influencers is understanding their follower growth and trends on their account — so it makes sense that Instagram creator profiles are designed with analytics in mind.

For starters, Facebook launched its new Creator Studio dashboard last year, which includes an “Insights” tab to help creators better understand their audience and how people are interacting with their content.

Within the Insights tab, you can view Activity Insights to see what actions people take when they engage with your account. It also tracks the reach and the total number of impressions of your content over the last 7 days.

instagram creator studio

You can also view Audience Insights with information about your followers and audience, including their gender, age range, and location.

instagram creator studio

While many of these analytics are currently offered on Instagram business profiles, the Creator Studio dashboard makes it easier for users to access their metrics directly from their desktop.

Instagram creator profiles also get access to daily follow/unfollow data, which will make it easier for influencers and creators to map new and existing content to net follower changes (and therefore see what’s resonating and what isn’t resonating with their followers).

instagram creator: follow and unfollow

Previously, influencers looked outside the Instagram app for follow/unfollow data, until Instagram’s API changes disabled many third-party apps.

Instagram Creator Profile Feature #2: Simplified Messaging

Instagram influencers are bombarded with DMs, ranging from “where’d you buy that top?” to collaboration requests, and more.

As you can imagine, this can be really overwhelming for influencers with hundreds of thousands of followers — how do you manage all of those messages?!

This is another issue that Instagram has attempted to address with the creator profile.

instagram creator profile

Creator profiles have more DM filtering options (including three new tabs: Primary, General, and Requests), allowing them to prioritize messages from brands and friends, or rank them by relevance or time to make sure they never miss an important request.

Instagram Creator Profile Feature #3: Instagram & IGTV Scheduling

Instagram Creator Studio also offers publishing tools for both Instagram feed posts and IGTV. This gives creators a unified place to manage their presence and content across both Facebook and Instagram.

To get started click “Create Post” in the top-left of the page (you should see options for both Instagram Feed and IGTV):

instagram creator account

The publishing flow is slightly different for Instagram posts and IGTV videos. Below we’ll cover how to schedule posts to your Instagram feed.

After you select “Instagram Feed,” a window will open on the right of the screen where you can upload your image (or images in the case of carousel posts), write your caption, add a location, tag accounts, and crop your images.

instagram creator account

Instagram Creator Profile Feature #4: Flexible Profile Controls

On top of having more control over who is messaging them, Instagram creator profiles also have more control over how they’re being contacted.

Creator profiles can designate their preferred method of contact on their profile (including call, text, and email), and have more flexibility on what they choose to include as a CTA on their pages.

instagram creator profile

By giving creator accounts more control over how they’re contacted, influencers will be able to filter out “cold” messages and spend more time engaging in meaningful interactions with brands they prefer to work with.

The new profile controls are a way to give Instagram influencers more control over their profiles, and the connections they make on the platform.

Instagram Creator Profile Feature #5: Shoppable Posts

Shopping on Instagram has been around for a while — but it’s only recently that it was opened up to influencers and creators.

Announced in mid-2019, Instagram creator profiles can now share featured products in their organic posts and stories. And it works almost exactly like regular shopping posts from businesses.

As a creator, when someone taps a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they can complete their purchase.

instagram creator profile: shopping

Before this feature was released, influencers and creators were fairly limited in how they could promote other brands and products.

In terms of process, influencers would usually tag the brands they were promoting, add details in the caption, and then respond to countless comments and DMs.

With the ability to tag products in their posts and stories, influencers can now get back to expressing themselves and sharing what’s on their mind, which should make their followers happy too!

Note: Keep in mind that creators can only feature products from brands that have approved access to their products.

instagram creator profile: shopping

Creator profiles are also gaining access to Instagram’s highly coveted checkout feature! According to a Glossy article, influencers that have partnered with brands on paid Instagram posts are now able to tag Checkout-enabled products in their own feeds.

While this feature is currently being beta tested with a handful of businesses, we expect it to be more widely available this year!

Instagram Business Profile vs. Instagram Creator Profile

Like Instagram business profiles, creator profiles have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Here’s a quick rundown of the key differences:

With an Instagram Business Profile You

CAN:

  • Get access to Instagram Analytics about your followers and posts
  • Promote Instagram posts as ads
  • Add links to Instagram Stories

CAN’T:

  • Go private on Instagram

With an Instagram Creator Profile You

CAN:

  • Get exclusive access to the Instagram Creator Studio on desktop
  • Access creator-specific analytics, including follow/unfollow metric and engagement stats
  • Filter your Direct Message inbox
  • Tag products from brands directly within a feed post

CAN’T:

  • Connect your Instagram to any third-party apps

Wondering if you should switch to an Instagram business profile or Instagram creator profile? Find out with our handy flowchart:

Which Instagram Profile should use quiz

Is the Instagram Creator Profile Worth the Switch?

There are unique advantages and disadvantages to each Instagram profile, and it ultimately depends on what you’re trying to achieve with your account.

Of course, if you’re an influencer or creator that’s actively trying to monetize your content and build more partnerships with brands, switching to a creator profile could be hugely beneficial — especially since we expect Instagram to continue rolling out new features this year.

However, as we described above, there are some downsides to making the switch.

Have you switched to a creator profile? Which do you prefer? Let us know in the comments!

 

11 Creative Ways to Use Instagram Carousel Posts for Your Business

Instagram carousel posts are one of the most versatile tools you can use to achieve your business goals.

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!

To help you get started, here are 11 creative ways to use Instagram carousel posts for your business:

11 Creative Ways to Use Instagram carousel Posts

How to Use Instagram Carousel Posts #1: Promote a New Product

When you’ve got an exciting new product launch to share, sometimes a single photo post just isn’t enough.

Maybe you want to share product variations, like different colors or styles, or perhaps there are some minute (but important!) details you want to show off in your post.

Which is where Instagram carousel posts come in handy.

Carousel posts are a great way to share more pics, close-ups, and variations with your audience, allowing you to showcase your new product in all of its glory.

Take for example, Everlane — as part of their launch for their latest jumpsuit, they used a carousel posts to share several photos of it being worn in everyday scenarios, from work to play!

Not only does this allow their audience to get a deeper look at the quality of their products, but it also makes them feel more relatable — which is a great way to encourage more conversions.

And you don’t just have to have a physical product to capitalize on the value of carousels. At Later, they use carousel posts to jump into the details of our technical product releases.

The result? A highly visual slideshow that’s super easy to digest.

Whatever your product, carousel posts provide a great opportunity for you to celebrate the details of your new product with your audience.

How to Use Instagram Carousel Posts #2: Share a Before and After Reveal 

We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs.

And there’s something so satisfying about a swipeable reveal, and Instagram carousel posts are one of the best ways to deliver a good before and after post.

Check out how, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’ at-home snaps:

But recently, we’ve spotted a huge wave of before and after reveals of photography edits.

Thanks to the rise of Lightroom presets, and tons of other great photo editing apps, brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

Whether it’s a physical makeover or a digital one, before and after reveals can spark a sense of curiosity in your audience — which can mean more scroll-throughs on your Instagram carousel post.

This is a win-win, as not only is your audience connecting with your content, but the Instagram algorithm could recognize this extra engagement and boost your post!

How to Use Instagram Carousel Posts #3: Provide Personalized Recommendations

Thanks to Instagram carousel posts, it’s easier than ever to create content that is targeted to a range of audiences — increasing both your reach and your engagement.

For example, SPF skincare brand Supergoop! uses carousel posts to provide several location-based SPF recommendations.

By using carousel posts in this way, Supergoop! are providing super-localized advice, without alienating their wider audience.

This type of hyper-personalized post is often used to provide bespoke recommendations for different skin types, age groups, and personality types.

Fenty Beauty really optimizes this technique by sharing horoscope-themed carousel posts aligned with their latest beauty launch, which have racked up over 180k likes!

TIP: Invite your audience to share their recommendation or tag a friend in the comments for an added engagement boost!

How to Use Instagram Carousel Posts #4: Share Brand Stories (Without Ruining Your Aesthetic)

Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed.

The trick? Just make sure your first carousel photo is aligned with your Instagram aesthetic, and then you’re free to add almost any photo — no matter how grainy — to your post.

This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting.

Check out how Chupi’s founder shares a throwback that shares her company’s journey.

Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in.

These are all great ways to build a stronger connection with your audience — and can really serve to humanize your brand on Instagram.

How to Use the Donation Sticker on Instagram Stories

Nonprofits, rejoice: Instagram has made it easier than ever to reach supporters with the new donation sticker for Instagram Stories.

With just a few clicks, Instagrammers can support their charity of choice, or help spread the word to collect donations from their followers.

And the best part? You don’t have to worry about any transaction fees – Nonprofits will receive 100% of the proceeds made through the donation sticker.

Ready to get philanthropic? Here’s everything you need to know about donation stickers on Instagram Stories:

How to Use the Donation Sticker on Instagram Stories

Starting this week, Instagrammers will be able to use the new donation stickers to raise money for nonprofits including Oceana, St. Jude, Autism Speaks, Black Girls CODE, The American Heart Association, and many others.

To get started, simply tap the donation sticker button after you’ve taken a photo or video in the Instagram Stories camera.

Next, search for nonprofits to select the foundation you’d like to support and share with your followers.

First, you’ll notice a list of foundations you are currently following, followed by foundations supported by people you follow:

You’ll also see three dots next to each foundation, allowing you to quickly view their profile:

Once you’ve selected your nonprofit, give the sticker  a fundraiser title:

You can customize the color of your quiz by tapping the color wheel at the top of the screen.

Once you’re finished, simply share your story to let your followers start donating to your favorite cause!

To see how much you’ve raised, just swipe up on the live story. The full amount of what you see in your stats will go straight to the nonprofit of your choosing!

How to Use the Instagram Stories Donation Sticker For Nonprofits

If you’re actively on Facebook, you’ve probably noticed a friend posting a link to donate to a favorite charity for their birthday or for a significant life event. Facebook’s donation tool, the Charitable Giving feature, has reportedly raised over $1 billion as of November 2018.

The Instagram Stories donation sticker is expected to see similar outcomes, and has the potential to be a big game changer for nonprofits on the platform. Previously, nonprofits on Instagram only had the option to share a donation link in their bio, or a  “swipe-up” link in their story if they have above 10K followers.

ICYMI: You can now donate to or create your own fundraisers on Instagram Live!

And the coolest part? When you donate, you can use the new “I Donated” sticker in Instagram Stories. When you use the sticker, your story will be added to a combined Instagram Stories post for your followers to see and hopefully join in on the fun!

This shared Instagram Stories post will appear at the front of the line in your Instagram Stories feed on your Home page — that’s prime real estate to give a shoutout to a good cause.

Instagram also announced that 100% of the money raised through the donate function goes directly to the nonprofit — unlike a lot of fundraiser platforms, Instagram is not taking a cut from the donations.

Now, nonprofits have endless reach with the Instagram Stories donation sticker, allowing for their supporters to share a quick and easy way for their followers to contribute to the cause.

The donation sticker also gives nonprofits the chance to be a more creative when sharing their mission and asking for support.

Take The American Cancer Society for examples, who uses the donation sticker to show all the ways your contribution can make a difference:

The nonprofit Water, committed to providing safe water and sanitation for all, shared a quick “how-to” on the new donation sticker, encouraging their followers to add it to their stories:

Nonprofits can also use the sticker to build awareness or share an announcement. The ALS Association shared the donation sticker to let their followers know May is ALS Awareness month:

While the donation sticker is available to all users, businesses can put the new feature to good use, too!

This year, many businesses are jumping on Instagram Stories to share ways their brand is making more sustainable and ethical business choices. The new donation sticker is another great way to further their brand’s mission and share the causes that matter to them most.

Influencers and celebrities are already jumping on the new feature as well. For example, Charles Melton for the popular series Riverdale, took to Instagram Stories to share his support toward the Special Olympics:

Singer Pharrell Williams also shared the new sticker, asking followers to join him in supporting From One Hand to AnOTHER to help provide children across the US with the tools and resources to meet their unique potential:

However you choose to use it, the new donation sticker is a great way to share your support and a chance for Instagrammers to help make a difference.

Are you planning to use the new Instagram Stories donation sticker? Let us know in the comments below!

SKILET COVER

CHALLENGE

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CHALLENGE

Tristique Turpis Ltd.

WHAT WE DID

Photography / Graphic design / Web design

REVOLVER TEMPLATE

CHALLENGE

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel mollis neque. Lorem ipsum dolor.

CHALLENGE

Tristique Turpis Ltd.

WHAT WE DID

Photography / Graphic design / Web design

DESIGN ANNUAL 2015

CHALLENGE

Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel mollis neque. Lorem ipsum dolor.

CHALLENGE

Tristique Turpis Ltd.

WHAT WE DID

Photography / Graphic design / Web design