Introducing Instagram Shop: A New Way to Discover Products

Introducing Instagram Shop — a new e-commerce destination that makes it easier to shop from brands and creators!

Already available in US, Instagram Shop is set to change how businesses make money on Instagram.

Ready to learn more about Instagram Shop? We’re covering all the important details in this blog post:

Introducing Instagram Shop: A New Way to Discover Products

What is Instagram Shop?

Instagram Shop is a new, more streamlined way for users to discover shoppable products on Instagram.

The new shopping destination is currently being rolled out in the US alongside the launch of Facebook Pay — a new secure way to make payments across Facebook, Messenger, Instagram, and WhatsApp.

First announced earlier this year, Instagram Shop will allow users to browse products through a new permanent button on the app’s main navigation bar, as well as from Instagram Explore.

The new Instagram Shop button is replacing the Activity “heart” button in the main menu, which is a huge change and a significant shift towards e-commerce:

The new Instagram Shop tab features shoppable selections from brands and creators, with filter categories like brands, beauty, and home.

Posts also have a new “Shop” button, making it extra easy to find inspiration and purchase products directly within the Instagram app.

It’s unknown exactly how Facebook will determine which products and brands get featured on the new Instagram Shop tab, but it is likely that brands actively using Instagram Shopping and Checkout features will be prioritized.

Why Instagram is Launching a New Shop Destination

Facebook and Instagram have launched several huge new e-commerce features in recent months, from Facebook and Instagram Shops to food delivery & gift card Instagram Stories stickers.

According to a recent press release, this drastic shift to e-commerce is a direct response to the COVID-19 pandemic and the struggles it has caused for many businesses:

“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online.”

“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”

Alongside supporting businesses, there’s also an obvious monetary incentive for Facebook to pivot towards e-commerce across its family of apps.

According to their Business Help Center, the fee for any product sold using Instagram Checkout is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

nstagram Shop: Everything You Need to Know

So with this in mind, it makes a lot of sense for Facebook to give extra visibility to shoppable products with a new Instagram Shop destination.

Facebook also plans to launch a new Live Shopping feature across Facebook and Instagram, which will allow you to shop on Live in real-time.

According to Zuckerberg, more than 800 million people engage in live video daily across Facebook and Instagram, and a lot of that includes product tutorials and launches — so there’s already a strong e-commerce culture attached to live video.

But with Facebook’s upcoming Live Shopping feature, businesses will be able to “tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.”

nstagram Shop: Everything You Need to Know

What do you think of Instagram’s new Shop feature? Join the conversation over on AV Digital’s Instagram channel.

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