Should You Switch to an Instagram Creator Profile?

Wondering if you should switch to an Instagram creator profile?

In late-2018, Instagram announced that it was rolling out a new kind of Instagram account, created specifically for their MVPs: Instagram influencers and content creators.

Instagram creator profiles are similar to business profiles, offering users exclusive features, analytics, and more.

But there are some big differences too!

In this post, we explain how to set up an Instagram creator profile and look at the pros and cons of making the switch: 

Should You Switch to an Instagram Creator Profile?

What You Need to Know About Instagram’s Creator Profile

Instagram influencer marketing is big and getting bigger — in fact, according to AdAge, it now accounts for at least $2 billion in annual marketing spending in North America.

But it hasn’t been without its hiccups.

Before Instagram announced its new creator profile, influencers had to use business profiles to access their account insights, call-to-action (CTA) buttons, and more.

What they lacked, however, were features like advanced growth insights and tools to monetize their Instagram content.

Ashley Yuki, an Instagram product manager, acknowledged this in a 2018 interview with The Hollywood Reporter, stating that the idea behind Instagram’s creator profile was to “create this space where we can now start to specialize the experience for the needs of creators.”

By switching to a creator profile, influencers and creators would get access to flexible profile controls, simplified messaging, and more growth tools.

instagram creator profile

But is this actually the case? Are the features worth making the switch?

Read on to find out!

Instagram Creator Profile Feature #1: More Growth Tools

One of the biggest concerns for Instagram influencers is understanding their follower growth and trends on their account — so it makes sense that Instagram creator profiles are designed with analytics in mind.

For starters, Facebook launched its new Creator Studio dashboard last year, which includes an “Insights” tab to help creators better understand their audience and how people are interacting with their content.

Within the Insights tab, you can view Activity Insights to see what actions people take when they engage with your account. It also tracks the reach and the total number of impressions of your content over the last 7 days.

instagram creator studio

You can also view Audience Insights with information about your followers and audience, including their gender, age range, and location.

instagram creator studio

While many of these analytics are currently offered on Instagram business profiles, the Creator Studio dashboard makes it easier for users to access their metrics directly from their desktop.

Instagram creator profiles also get access to daily follow/unfollow data, which will make it easier for influencers and creators to map new and existing content to net follower changes (and therefore see what’s resonating and what isn’t resonating with their followers).

instagram creator: follow and unfollow

Previously, influencers looked outside the Instagram app for follow/unfollow data, until Instagram’s API changes disabled many third-party apps.

Instagram Creator Profile Feature #2: Simplified Messaging

Instagram influencers are bombarded with DMs, ranging from “where’d you buy that top?” to collaboration requests, and more.

As you can imagine, this can be really overwhelming for influencers with hundreds of thousands of followers — how do you manage all of those messages?!

This is another issue that Instagram has attempted to address with the creator profile.

instagram creator profile

Creator profiles have more DM filtering options (including three new tabs: Primary, General, and Requests), allowing them to prioritize messages from brands and friends, or rank them by relevance or time to make sure they never miss an important request.

Instagram Creator Profile Feature #3: Instagram & IGTV Scheduling

Instagram Creator Studio also offers publishing tools for both Instagram feed posts and IGTV. This gives creators a unified place to manage their presence and content across both Facebook and Instagram.

To get started click “Create Post” in the top-left of the page (you should see options for both Instagram Feed and IGTV):

instagram creator account

The publishing flow is slightly different for Instagram posts and IGTV videos. Below we’ll cover how to schedule posts to your Instagram feed.

After you select “Instagram Feed,” a window will open on the right of the screen where you can upload your image (or images in the case of carousel posts), write your caption, add a location, tag accounts, and crop your images.

instagram creator account

Instagram Creator Profile Feature #4: Flexible Profile Controls

On top of having more control over who is messaging them, Instagram creator profiles also have more control over how they’re being contacted.

Creator profiles can designate their preferred method of contact on their profile (including call, text, and email), and have more flexibility on what they choose to include as a CTA on their pages.

instagram creator profile

By giving creator accounts more control over how they’re contacted, influencers will be able to filter out “cold” messages and spend more time engaging in meaningful interactions with brands they prefer to work with.

The new profile controls are a way to give Instagram influencers more control over their profiles, and the connections they make on the platform.

Instagram Creator Profile Feature #5: Shoppable Posts

Shopping on Instagram has been around for a while — but it’s only recently that it was opened up to influencers and creators.

Announced in mid-2019, Instagram creator profiles can now share featured products in their organic posts and stories. And it works almost exactly like regular shopping posts from businesses.

As a creator, when someone taps a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they can complete their purchase.

instagram creator profile: shopping

Before this feature was released, influencers and creators were fairly limited in how they could promote other brands and products.

In terms of process, influencers would usually tag the brands they were promoting, add details in the caption, and then respond to countless comments and DMs.

With the ability to tag products in their posts and stories, influencers can now get back to expressing themselves and sharing what’s on their mind, which should make their followers happy too!

Note: Keep in mind that creators can only feature products from brands that have approved access to their products.

instagram creator profile: shopping

Creator profiles are also gaining access to Instagram’s highly coveted checkout feature! According to a Glossy article, influencers that have partnered with brands on paid Instagram posts are now able to tag Checkout-enabled products in their own feeds.

While this feature is currently being beta tested with a handful of businesses, we expect it to be more widely available this year!

Instagram Business Profile vs. Instagram Creator Profile

Like Instagram business profiles, creator profiles have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Here’s a quick rundown of the key differences:

With an Instagram Business Profile You


  • Get access to Instagram Analytics about your followers and posts
  • Promote Instagram posts as ads
  • Add links to Instagram Stories


  • Go private on Instagram

With an Instagram Creator Profile You


  • Get exclusive access to the Instagram Creator Studio on desktop
  • Access creator-specific analytics, including follow/unfollow metric and engagement stats
  • Filter your Direct Message inbox
  • Tag products from brands directly within a feed post


  • Connect your Instagram to any third-party apps

Wondering if you should switch to an Instagram business profile or Instagram creator profile? Find out with our handy flowchart:

Which Instagram Profile should use quiz

Is the Instagram Creator Profile Worth the Switch?

There are unique advantages and disadvantages to each Instagram profile, and it ultimately depends on what you’re trying to achieve with your account.

Of course, if you’re an influencer or creator that’s actively trying to monetize your content and build more partnerships with brands, switching to a creator profile could be hugely beneficial — especially since we expect Instagram to continue rolling out new features this year.

However, as we described above, there are some downsides to making the switch.

Have you switched to a creator profile? Which do you prefer? Let us know in the comments!


11 Creative Ways to Use Instagram Carousel Posts for Your Business

Instagram carousel posts are one of the most versatile tools you can use to achieve your business goals.

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!

To help you get started, here are 11 creative ways to use Instagram carousel posts for your business:

11 Creative Ways to Use Instagram carousel Posts

How to Use Instagram Carousel Posts #1: Promote a New Product

When you’ve got an exciting new product launch to share, sometimes a single photo post just isn’t enough.

Maybe you want to share product variations, like different colors or styles, or perhaps there are some minute (but important!) details you want to show off in your post.

Which is where Instagram carousel posts come in handy.

Carousel posts are a great way to share more pics, close-ups, and variations with your audience, allowing you to showcase your new product in all of its glory.

Take for example, Everlane — as part of their launch for their latest jumpsuit, they used a carousel posts to share several photos of it being worn in everyday scenarios, from work to play!

Not only does this allow their audience to get a deeper look at the quality of their products, but it also makes them feel more relatable — which is a great way to encourage more conversions.

And you don’t just have to have a physical product to capitalize on the value of carousels. At Later, they use carousel posts to jump into the details of our technical product releases.

The result? A highly visual slideshow that’s super easy to digest.

Whatever your product, carousel posts provide a great opportunity for you to celebrate the details of your new product with your audience.

How to Use Instagram Carousel Posts #2: Share a Before and After Reveal 

We’re used to seeing swipe-right transformations, like makeovers, home renovations, upcycling projects, artwork, and even tattoo designs.

And there’s something so satisfying about a swipeable reveal, and Instagram carousel posts are one of the best ways to deliver a good before and after post.

Check out how, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’ at-home snaps:

But recently, we’ve spotted a huge wave of before and after reveals of photography edits.

Thanks to the rise of Lightroom presets, and tons of other great photo editing apps, brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

Whether it’s a physical makeover or a digital one, before and after reveals can spark a sense of curiosity in your audience — which can mean more scroll-throughs on your Instagram carousel post.

This is a win-win, as not only is your audience connecting with your content, but the Instagram algorithm could recognize this extra engagement and boost your post!

How to Use Instagram Carousel Posts #3: Provide Personalized Recommendations

Thanks to Instagram carousel posts, it’s easier than ever to create content that is targeted to a range of audiences — increasing both your reach and your engagement.

For example, SPF skincare brand Supergoop! uses carousel posts to provide several location-based SPF recommendations.

By using carousel posts in this way, Supergoop! are providing super-localized advice, without alienating their wider audience.

This type of hyper-personalized post is often used to provide bespoke recommendations for different skin types, age groups, and personality types.

Fenty Beauty really optimizes this technique by sharing horoscope-themed carousel posts aligned with their latest beauty launch, which have racked up over 180k likes!

TIP: Invite your audience to share their recommendation or tag a friend in the comments for an added engagement boost!

How to Use Instagram Carousel Posts #4: Share Brand Stories (Without Ruining Your Aesthetic)

Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed.

The trick? Just make sure your first carousel photo is aligned with your Instagram aesthetic, and then you’re free to add almost any photo — no matter how grainy — to your post.

This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting.

Check out how Chupi’s founder shares a throwback that shares her company’s journey.

Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in.

These are all great ways to build a stronger connection with your audience — and can really serve to humanize your brand on Instagram.

How to Use the Donation Sticker on Instagram Stories

Nonprofits, rejoice: Instagram has made it easier than ever to reach supporters with the new donation sticker for Instagram Stories.

With just a few clicks, Instagrammers can support their charity of choice, or help spread the word to collect donations from their followers.

And the best part? You don’t have to worry about any transaction fees – Nonprofits will receive 100% of the proceeds made through the donation sticker.

Ready to get philanthropic? Here’s everything you need to know about donation stickers on Instagram Stories:

How to Use the Donation Sticker on Instagram Stories

Starting this week, Instagrammers will be able to use the new donation stickers to raise money for nonprofits including Oceana, St. Jude, Autism Speaks, Black Girls CODE, The American Heart Association, and many others.

To get started, simply tap the donation sticker button after you’ve taken a photo or video in the Instagram Stories camera.

Next, search for nonprofits to select the foundation you’d like to support and share with your followers.

First, you’ll notice a list of foundations you are currently following, followed by foundations supported by people you follow:

You’ll also see three dots next to each foundation, allowing you to quickly view their profile:

Once you’ve selected your nonprofit, give the sticker  a fundraiser title:

You can customize the color of your quiz by tapping the color wheel at the top of the screen.

Once you’re finished, simply share your story to let your followers start donating to your favorite cause!

To see how much you’ve raised, just swipe up on the live story. The full amount of what you see in your stats will go straight to the nonprofit of your choosing!

How to Use the Instagram Stories Donation Sticker For Nonprofits

If you’re actively on Facebook, you’ve probably noticed a friend posting a link to donate to a favorite charity for their birthday or for a significant life event. Facebook’s donation tool, the Charitable Giving feature, has reportedly raised over $1 billion as of November 2018.

The Instagram Stories donation sticker is expected to see similar outcomes, and has the potential to be a big game changer for nonprofits on the platform. Previously, nonprofits on Instagram only had the option to share a donation link in their bio, or a  “swipe-up” link in their story if they have above 10K followers.

ICYMI: You can now donate to or create your own fundraisers on Instagram Live!

And the coolest part? When you donate, you can use the new “I Donated” sticker in Instagram Stories. When you use the sticker, your story will be added to a combined Instagram Stories post for your followers to see and hopefully join in on the fun!

This shared Instagram Stories post will appear at the front of the line in your Instagram Stories feed on your Home page — that’s prime real estate to give a shoutout to a good cause.

Instagram also announced that 100% of the money raised through the donate function goes directly to the nonprofit — unlike a lot of fundraiser platforms, Instagram is not taking a cut from the donations.

Now, nonprofits have endless reach with the Instagram Stories donation sticker, allowing for their supporters to share a quick and easy way for their followers to contribute to the cause.

The donation sticker also gives nonprofits the chance to be a more creative when sharing their mission and asking for support.

Take The American Cancer Society for examples, who uses the donation sticker to show all the ways your contribution can make a difference:

The nonprofit Water, committed to providing safe water and sanitation for all, shared a quick “how-to” on the new donation sticker, encouraging their followers to add it to their stories:

Nonprofits can also use the sticker to build awareness or share an announcement. The ALS Association shared the donation sticker to let their followers know May is ALS Awareness month:

While the donation sticker is available to all users, businesses can put the new feature to good use, too!

This year, many businesses are jumping on Instagram Stories to share ways their brand is making more sustainable and ethical business choices. The new donation sticker is another great way to further their brand’s mission and share the causes that matter to them most.

Influencers and celebrities are already jumping on the new feature as well. For example, Charles Melton for the popular series Riverdale, took to Instagram Stories to share his support toward the Special Olympics:

Singer Pharrell Williams also shared the new sticker, asking followers to join him in supporting From One Hand to AnOTHER to help provide children across the US with the tools and resources to meet their unique potential:

However you choose to use it, the new donation sticker is a great way to share your support and a chance for Instagrammers to help make a difference.

Are you planning to use the new Instagram Stories donation sticker? Let us know in the comments below!